Selling Your Property? How to Create Irresistible Real Estate Listings in Grand Rapids, MI

Selling Your Property? How to Create Irresistible Real Estate Listings in Grand Rapids, MI

Home sales are increasing, with 6.07 million housing transactions completed within a single year. Can your Grand Rapids, MI property stand out from other real estate listings online? If not, it could sit vacant on the market for months.

Instead of wasting valuable time and money, use these strategies to enhance your listings. Start generating offers today!

Capture Quality Photos

Nearly 50% of homebuyers take the same first step during the buying process: looking at properties online. Make a strong first impression by sharing quality photos. If photos of the property are dull or discolored, buyers may look elsewhere.

Consider making a few small aesthetic upgrades to the property first. For example:

  • Clean
  • Stage the property
  • Add a fresh coat of paint (inside and out!)
  • Improve the curb appeal

Give the front door a pop of color to attract people to the property. Let a real estate photographer capture the property in natural light. Ask if they can create a video or virtual tour to help your listing stand out.

Make sure to get photos of the amenities the property offers. Capture photos at different angles to show off your spacious, well-maintained property.

Write a Compelling Listing Headline

Grab a potential buyer's attention with a compelling, direct listing headline. Use location-specific language to reach Grand Rapids buyers. Try to make the headline catchy to keep their attention.

Avoid jargon and cliches when writing the headline. Instead, use relevant keywords. Try mentioning the property's unique selling points to appear in matching searches.

Enhance the Property Description

A detailed property description will help buyers determine if the listing meets their needs. Consider the living experience you're offering.

Communicate the comforts buyers can expect if they choose your home. Use storytelling to keep their attention until the end.

To improve readability, list amenities, and special features using bullet points. For example:

  • New kitchen appliances
  • Security features
  • Smarthome technology
  • Storage
  • Parking

Mention features the property provides. For example, a communal garden, community events, a gym, or pool.

Include a CTA

Once you have the reader's attention, direct them to take a specific action with a strong CTA. Make sure the language is clear, concise, and provides them with the natural next step. For example:

  • Schedule your viewing now
  • Apply today
  • Submit an offer

Include your email and phone number to generate immediate conversions.


If you're struggling to attract buyers, partner with an experienced property management company.

A property manager's expertise will ensure you use effective strategies when updating the listing. With their help, you can keep the property from sitting on the market longer than expected.

Update Your Real Estate Listings Today

Don't miss an opportunity to sell your Grand Rapids property. Instead, use these tips to create irresistible real estate listings. With these strategies, you can draw buyers in to generate multiple offers!

Remember, you don't have to apply these optimization tips alone. Instead, consider partnering with the number one property management company in the country.

Our team at PMI West Michigan has 20 years of real estate experience. We use state-of-the-art technology and award-winning strategies to support our clients. Contact us today to sell your property!